The Micro-Yes, 2 Ways

In the recent Rabbbits Weeekly I wrote about the “micro-yes” and how one dude applied it to his email pop-up to triple his conversion rate. TL;DR: add a yes/no style question before showing the email field to prime them to say “yes.” (it also seems like it might provide a …

You want to have strong analytical abilities on your side This is the title of a recent Marginal Revolution post. It’s also really great advice when selecting a marketing partner. And making most decisions (I think there are plenty of decisions that can be properly defended by saying it just …

Are you serving your metrics or are your metrics serving you?

Encanto Encanto Bruno GIFfrom Encanto GIFs If you ignore what you fear and/or don’t understand, you’ll never know what it means.

There are really only two plot devices when writing: a stranger comes to town, or a person goes on a journey. All good work is just variations of these ideas. This quote is from Open Water by Caleb Azumah Nelson (I posted about it yesterday). My first thought when I read it: “Yay, more plot …

I have a very robust and well organized note taking system (heavy sarcasm) and found this gem in (one of) my (many) idea bank(s): Skynet moment in training due to climate change? Really wish I could remember what I was thinking at that time. A common disaster facing all of humanity? Finding …

I’m a fan of the Team Human podcast, it usually causes me to think about something differently or see an event through a different lens. Which is hugely important if you want to avoid tribal filter bubbles or calcification. Cognitive dissonance can be uncomfortable but it is also a skill, to …

Are you optimizing for you or your customers?

If you don’t want to buy it, don’t sell it. If you don’t want to use it, don’t build it. If you don’t want to see it, don’t share it. If you don’t want to hear it, don’t say it. (Yes, you can do things for the purpose of helping others solve a problem. …

Phrases like “because that’s how it’s always been done” or “that’s the way we do it here” or “that’s just the way I was taught” trigger nearly every mental alarm bell I have. (Fight-or-flight and other alarms of survival are silent, I …

Users Over Lawyers

Let’s keep the user experience train rolling. Design for users first. Amend for laywers later. (And only when necessary.) An example of the opposite approach is most (all?) of the cookie banners you now see post-GDPR and CCPA. These are clearly designed to satisfy the (hazy, at best) legal …

Use Your F@&k!n Phone

I clicked through a link to TechRepublic on my phone earlier and was greeted with a banner about some site changes. Cool. I read the first line or two and scroll to get to the content. This message doesn’t pertain to me. It doesn’t go anywhere. The content scrolls behind it. There will …

Obligatory inflation post! I read this great overview of where we’re at now and how to think about it. (Click if you want way more detail than this short post.) So why are we seeing inflation? It boils down to a pretty simple equation: Fiscal stimulus to avoid a recession (good) + supply chain …

A good way to cultivate your curiosity is to find interesting/enjoyable sources of information outside of your normal field(s). A newsletter you can’t seem to unsubscribe from despite it having almost no overlap with your life, a podcast you keep listening to even after reading the show notes, …

Zuck's Identity Crisis

Mark Zuckerberg so famously said, “Having two identities for yourself is an example of a lack of integrity.” This is a) wrong and b) feels like it sheds some light on The Zuck™ My first thought is: how one dimensional can you be to believe this? But also, how apt a belief for a man that …

When starting a new project I quickly get quasi-blocked by the idea of trying to lock in what the project will be from the start. Trying to create some kind of polished finished project for a project that hasn’t even started yet. I think it’s a symptom of too much “find your …

Great advice from the great cartoonist, Bill Watterson. (via Dan’s Daily Blog) …having an enviable career is one thing, and being a happy person is another. Creating a life that reflects your values and satisfies your soul is a rare achievement. In a culture that relentlessly promotes avarice …

Self-help in one short setup, a quote, and two steps: We aren’t where we want to be because of fear. And it’s normal. And it’s indistinguishable from procrastination on the outside. Success isn’t about knowing more. It’s about acting on imperfect information. So what do we do? Do scary (but …

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