Today’s Broken Record podcast features the duo Sylvan Esso. Beyond doing some really cool stuff and playing a modular synth setup, two lines of conversation resonated with me. Keeping the form to break the norm They talk about seeing how much of a left turn they can take in a song and still …

You’re Too Close

It’s pretty common, that thing that you do becomes boring. Obvious. Common place. Common sense. Common knowledge. We're no longer critically listening like we should be. Because we're in fact zoning out on whether or not the audience is actually getting the critical information they need. We know …

Avinash is always good for marketing analytics advice, so no surprise he has some gems for picking success KPIs. To correctly identify the impact of your campaign, pick the business outcome you want as the Success KPI and not one of the many driver metrics. Avinash Kaushik …

What's Your Bronco?

As a follow up to the F-150 post: what’s your Bronco? What’s that thing you stopped doing, that product you stopped making, that service you stopped offering that people have always wanted you to bring back? What’s the cult favorite you can’t quite shake from your reputation? (No, I’m not talking …

What's Your F-150?

The Ford F-150 is the best-selling vehicle in the US, and has been for 40 years. It’s Ford’s bread and butter. It practically is Ford at this point. Every other vehicle in the Ford portfolio can lose money and the company can still make money because of the F-150. As Seth Godin points out, it sells …

AI and Hype

When it comes to tech (especially AI), there are 3 quotes that come to mind for me. Any sufficiently advanced technology is indistinguishable from magic. Arthur C. Clarke https://www.goodreads.com/quotes/14885-any-sufficiently-advanced-technology-is-indistinguishable-from-magic The future is …

Your product does not exist despite or apart from the world. It does not replace the world (no matter how hard you try to manifest this reality). It exists within the world. The society. The culture. The moment. inspo

On Tools

My approach to tools typically careens between obsessing over them at the expense of actually using them and cobbling together what I have on hand to imitate the idea behind the recommended one(s) (it works…sometimes). So I am always pleasantly delighted by the experience of using “the right tool(s) …

Corporate panopticons don’t like closed doors. Open floor plans mean better sight lines and a more cost efficient space. Employees might prefer closed doors. Open floor plans mean more distractions, more eyes watching, and more illnesses. Maybe pandemic induced work from home increased productivity …

Stages of Novel Experiences Excitement Dismissal Excitement again Overwhelm Dismissal again Adaptation Immersion Loss of luster Departure Excitement Reengagement Engagement with the experience may end at any stage Not all stages are required Your order may vary

[U/Dys]topias

Happy families are all alike; every unhappy family is unhappy in its own way. Leo Tolstoy https://www.gutenberg.org/files/1399/1399-h/1399-h.htm I think it was while watching Independence Day in early July that I remembered this Leo Tolstoy quote, with a twist. (I also wondered if anyone has done a …

This is how our brains should be when it comes to learning and curiosity: open wide. Never try to discourage thinking for you are sure to succeed. Bertrand Russell https://fs.blog/bertrand-russell-ten-commandments/?ref=refind Curious is our natural state. Uncurious is a learned behavior, typically …

If you do client work, your deliverable might be a part of their deliverable. Whether that is to higher ups, clients, or customers. So you can meet spec and do the job. Or You can figure out how to make them look good and do that.

“The woman was the subject, not the object” Gloria Feman Orenstein https://youtu.be/ygxku1yR_jM?t=370 It’s sad that this might still qualify as surrealism in some circles.

Yeah, It’s About Basketball

I’m a Boston Celtics fan. And they just clinched one hell of a playoff series against the defending champ Milwaukee Bucks. In today’s game the third year player they drafted 22nd overall, Grant Williams, led the team in scoring. And tied an NBA record for most threes made in a playoff game. He was …

Meaning & Existence (& Haiku)

There are three factors that contribute to a meaningful life: coherence, purpose and existential mattering. But a recent study believes there is a fourth factor: the detection of and admiration for life’s inherent beauty. So if you want more meaning in your life, embrace the haiku moment.

The Verticalization of the Internet

I’m not surprised every major platform is cloning TikTok (and Snapchat) in their apps. I am kind of surprised it’s taken this long for mobile experiences to be full screen vertical by default (at least as I think about it more). I get that the “old paradigm” fit more pieces of content on the screen …

Due to the combination of: 1) suffering from imposter syndrome (because I’m human) 2) priding myself on curiosity and 3) deciding I should write more on the internet (including things where I act like a I “consume” a lot of “content”), I decided to track how much …

Sometimes it feels like success gets distilled down to a binary of talented or persistent. The natural athlete vs. the grinder that wills their way to The League (whatever league it is). (This is likely related to the myth of overnight success.) But, as most of us learn at some point, it’s really a …

If you need to show people how to use your thing, is it a feature or a bug?

Stretch a little bit.

Craig Mod wrote a portrait of a life dedicated to craftsmanship, care, and charisma. It’s great. I want to meet Den. And (because I have to sully nice things) it made me think about customer experience and marketing. (Blame Craig, he said “guerilla marketing” in it.) The best …

The craziest thing about planting seeds (aside from watching something that, in some cases, looks nearly indistinguishable from a small rock turn into a soft, living green thing) is the visible progress you can see over the course of a day. We got our daughter some little seed starting kits (STEM, …

Storytelling and history are powerful levers of influence. The longevity and terroir of heritage brands. The resonance and community of a story that transforms a product into a lifestyle. The connection that can be found through similarities rather than statistics. But they can also be tools of …

If you’re a B2B business, is a difficult user experience a promise for how difficult you’ll make things for your customer’s customers? Examples include: “schedule a demo” as the primary button no pricing info deceptive pricing mumbo jumbo copy that doesn’t …

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