Consequently, our approach to the world has changed. Where prediction once reigned, speculation now dominates. You can see this at the most literal level in the rise of gig-platform apps like Uber—where the once-simple acts of hailing or driving a cab become adventures in speculation—wagers on …

Search Still Splintering

The trend of splintering search continues. I’ve wondered why Google seems to be getting increasingly opinionated about Search. Partly it’s because that’s where most of their money comes from, so it’s kind of important to them. But the other part must be because search is no longer a platform or an …

Give yourself a gift this holiday season: update yo’ shit. (Not “buy a new X”, run the update process on your devices.)

New Rabbbits Weeekly This weeek: a peek into the TikTok algorithm, how to win at Pinterest, a Google Ads recap, the formula for sponsored videos, tips to sell better, and some headlines.

Missed this yesterday for “consensus,” a search engine to “extract, aggregate, and distill findings directly from scientific research.” Search continues to splinter.

License to Spam

I hope you like canned ham, because it’s about to get digitized and supersized. The Republican National Committee asked Google to keep their emails out of spam, Google agreed and implemented a solution, now the RNC is suing Google because it didn’t work well enough. Doesn’t matter if users said …

The Gig Work Reckoning

The Biden Labor Department released a proposal Tuesday [Oct 11, 2022] that could pave the way for regulators and courts to reclassify gig workers as employees rather than independent contractors. Lauren Feiner …

Metatrends:44.22

R.I.P. Normal The Media™ likes mass: critical mass, mass culture, mass casualties. Bigger is better when it comes to people impacted or interested because it means a bigger market to attract. (Same reasoning can apply to hyper-partisanship, “us vs. them” triggers our evolutionary tribal response.) I …

How do you teach kids misinformation? How do you teach kids how to fact check something? How do you teach kids how to look at the source and to know where the information is coming from? Toni Cowan-Brown https://another-podcast.simplecast.com/episodes/wondering-about-generative-ai-6ITzQzSR Are …

Metatrends:43.22

As I put together Rabbbits Weeekly each, er, weeek, I notice what feels like overarching themes or trends connecting various pieces and headlines. Here are the connective threads I’m paying attention to at the moment. East vs. West: Attention Platforms Edition The past week or so has felt like the …

You can’t invent data after the fact. No matter how badly you want it—if you didn’t measure it, if you didn’t track it—you don’t have it. Technology is powerful, but it’s not Sumadartson (Nostradamus backwards (I assume that’s how it works)). In my estimation, at …

Legos, but for Business

I’ve begun thinking of the different pieces of marketing strategy and the martech stack as Legos (mostly because I love Legos and it makes thinking about it (even) more fun), so when I ran across this idea from Lola Ojabowale I was quickly sold: Business legos! These are all the pieces of business …

Chasing Eyeballs and How The Turntables: Part 2

Today’s Rabbbits Weeekly newsletter was so chock full of images that I ran out of space for some of the usual sections, so I’m putting them here for curious minds who don’t want to miss out. You can read the first part of Chasing Eyeballs and How The Turntables here. Now, onto the …

AI and Hype

When it comes to tech (especially AI), there are 3 quotes that come to mind for me. Any sufficiently advanced technology is indistinguishable from magic. Arthur C. Clarke https://www.goodreads.com/quotes/14885-any-sufficiently-advanced-technology-is-indistinguishable-from-magic The future is …

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