Scrolling through “old” notes, found this from early on in the Elon-Twitter saga about why I was (at the time) thinking about it so much. It’s had so much promise and seems to have been led by people that couldn’t find it if were at the base of a dayglo lighthouse in the middle of midwestern …

Brandodon

At this point, any company working on a metaverse presence* should probably spin up their own Mastodon server and hire a community moderator to run it. The Stanodons probably won’t like this, but it’s not about corporatizing the fediverse. People checking out Mastodon as a Twitter …

Social is Composting

Composting turns something once ripe into good dirt for the next crop to grow from. The process of composting is basically rot, so it smells and doesn’t always look so great and generally gets hidden from polite company in a container or at a dedicated location (shout out Atlas Organics). And…what …

New Rabbbits Weeekly This weeek: a peek into the TikTok algorithm, how to win at Pinterest, a Google Ads recap, the formula for sponsored videos, tips to sell better, and some headlines.

License to Spam

I hope you like canned ham, because it’s about to get digitized and supersized. The Republican National Committee asked Google to keep their emails out of spam, Google agreed and implemented a solution, now the RNC is suing Google because it didn’t work well enough. Doesn’t matter if users said …

Metatrends:43.22

As I put together Rabbbits Weeekly each, er, weeek, I notice what feels like overarching themes or trends connecting various pieces and headlines. Here are the connective threads I’m paying attention to at the moment. East vs. West: Attention Platforms Edition The past week or so has felt like the …

Chasing Eyeballs and How The Turntables: Part 2

Today’s Rabbbits Weeekly newsletter was so chock full of images that I ran out of space for some of the usual sections, so I’m putting them here for curious minds who don’t want to miss out. You can read the first part of Chasing Eyeballs and How The Turntables here. Now, onto the …

Identity Politics in the Social Arena

Putting “news” in a social content short circuits our brains, turning it into a game of identity. A research study showed people an obviously false headline (aligned with their politics) in different contexts, news vs. social. When presented with the news version, people said they …

On Focus and Social Platforms: This Time, It's Revenue

And how does focus shift with revenue considerations? If you are acquiring tens or hundreds of millions of users with a new kind of service, and they are attributing value and attention to you, and the users, attention and value have network effects and hence probably winner-takes-all effects, and …

On Focus and Social Platforms

If you look around, you’ll notice the people and organizations moving the fastest are the focused ones. Not only do they focus on singular ideas, but within the territory of those ideas, they are able to focus on the key variables....Focus turns energy into results. Farnam Street …

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