🐇Rabbbits Weeekly: Metaverse is Singular🕳️

There can only be one, metaverse that is. Computer chips are rather important. And more tips, trends, and headlines. This weeek: Neal Stephenson coined the term “metaverse” and recently clarified the concept, what you’re actually competing with, semiconductors as national security, Twitter …

Search Still Splintering

The trend of splintering search continues. I’ve wondered why Google seems to be getting increasingly opinionated about Search. Partly it’s because that’s where most of their money comes from, so it’s kind of important to them. But the other part must be because search is no longer a platform or an …

Social is Composting

Composting turns something once ripe into good dirt for the next crop to grow from. The process of composting is basically rot, so it smells and doesn’t always look so great and generally gets hidden from polite company in a container or at a dedicated location (shout out Atlas Organics). And…what …

New Rabbbits Weeekly This weeek: a peek into the TikTok algorithm, how to win at Pinterest, a Google Ads recap, the formula for sponsored videos, tips to sell better, and some headlines.

New Rabbbits Weeekly: I mention The Bird to say I will no longer mention The Bird Mastodon! Holiday shopping trends: in store, secondhand, no free returns Are more “add to cart” buttons better? Amazon lost a trillion dollars Connected TV is the future of ad spending YouTube adds frequency caps and …

New Rabbbits Weeekly is out: Snippets from the “new” Facebook self serve ad policy Lots of new toys from Google (podcast placements! audio ads! robot stuff!) Did you hear something happened at Twitter? Gas is the new BeReal TikTok is becoming the center of agency content planning …

Metatrends:44.22

R.I.P. Normal The Media™ likes mass: critical mass, mass culture, mass casualties. Bigger is better when it comes to people impacted or interested because it means a bigger market to attract. (Same reasoning can apply to hyper-partisanship, “us vs. them” triggers our evolutionary tribal response.) I …

Metatrends:43.22

As I put together Rabbbits Weeekly each, er, weeek, I notice what feels like overarching themes or trends connecting various pieces and headlines. Here are the connective threads I’m paying attention to at the moment. East vs. West: Attention Platforms Edition The past week or so has felt like the …

Rabbbits Weeekly: I Said a Tik Tok: Part 2

I got long winded in today’s Rabbbits Weeekly newsletter…again. I’m putting the rest here for the curious minds who don’t want to miss out. You can read the first part of I Said a Tik Tok (The Tikie to the Tikie, To the Tik, Tik Tok, and you don’t stop, a Tok it.) on Substack. …

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