"Longtermism" is a moral perspective that says "Future people count. There could be a lot of them. We can make their lives better." According to William Macaskill as expanded in this recommended interview. https://t.co/DkmjArQLty — Kevin Kelly (@kevin2kelly) August 9, 2022 …

Are you the knight in shining armor? Or a Don Quixote wrapped in aluminum foil? It’s only an issue if you think you’re one when you’re actually the other.

When you’re making your thing, what do you leave on the cutting room floor? How do you make those cuts? Why? Can you do anything with the “scraps”?

New Rabbbits Weeekly: I mention The Bird to say I will no longer mention The Bird Mastodon! Holiday shopping trends: in store, secondhand, no free returns Are more “add to cart” buttons better? Amazon lost a trillion dollars Connected TV is the future of ad spending YouTube adds frequency caps and …

Have we replaced a cultural mindset with a memeset? Not sure where I’m going with this yet, just popped into my head, but I may keep noodling on it.

The Evolving Ecosystem that is Earth will require us passegners of Spaceship Earth to adjust and adapt. Both our expectations and baselines along with our behaviors. A big part of that is going to be agriculture: what we plant and what we eat. It pmoises to be easy and well-understood and fairly …

Do your policies and procedures approach your customers, users, and/or employees from a place of trust or suspicion? If you reap what you sow, then I recommend…

What are Display Ads for?

Google divides its ad network into 3 sub-networks: Search, Display, and YouTube. Most campaigns will deliver on only one, though they do have a feature that allows you to run your search ads on the Display Network if you have extra budget. Gmail used to be a kind of hybrid network/placement, but …

Minister Pound speaks The Truth (yeah, I’m reaching on this one): or install me in any profession Save this damn’d profession of writing, where one needs one’s brains all the time.

How much data do you need to be certain? Do you need to be certain to make a decision? or Why are AI generated images for “certain” so ominous? Chain link fencing and barbed wire and ominous amulets in a strange language.

Missed this yesterday for “consensus,” a search engine to “extract, aggregate, and distill findings directly from scientific research.” Search continues to splinter.

At what point does a consensus become general?

The point of a hypothesis is not to prove it, just to test it. A data insight that doesn’t align with your expectations isn’t wrong (unless the data is wrong, of course). Test to learn, not to confirm your belief(s).

As I thought about today’s word for Microblogvember (echo), three thoughts kept coming to mind. Are all your various marketing messages extensions of your core brand beliefs and story? Shouldn’t they be? All hypothetical tomorrows are echoes of the decisions we make and the actions we take today, …

Parents should be exempt from their kids getting them sick.

When doing creative work. Or working at the edge of generally accepted practices. Exempt yourself from being beholden to what others (might) think and imposter syndrome. Mass culture is dead. So create for you, then find the others.

A Series of Questions on Admiration

Do we admire people for having wealth or for how they accumulated it? Do we admire brands for what they sell or how they sell it? Do we admire people for what they built or how they built it? Do we admire brands for their mission or for their motive(s)? Do we admire people for having large …

License to Spam

I hope you like canned ham, because it’s about to get digitized and supersized. The Republican National Committee asked Google to keep their emails out of spam, Google agreed and implemented a solution, now the RNC is suing Google because it didn’t work well enough. Doesn’t matter if users said …

Feast or fortune? If more of us valued food and cheer and song above hoarded gold, it would be a merrier world. -J.R.R. Tolkien

How do you launch products that get attention? First, try to create products that have obvious lists.* *bestseller, music charts, Wirecutter picks, etc. Second, figure out how to work with early adopters in a focused, coordinated way to get on that list. Find a list. Build for the list. Get on …

New Rabbbits Weeekly is out: Snippets from the “new” Facebook self serve ad policy Lots of new toys from Google (podcast placements! audio ads! robot stuff!) Did you hear something happened at Twitter? Gas is the new BeReal TikTok is becoming the center of agency content planning …

Halloween Movie Month

We decided to watch a (non-horror) Halloween movie every night this month. 🍿 The list (so far): Hocus Pocus 2 🧙‍♀️🧙🧙‍♀️ Practical Magic 🌹 Ernest Scared Stupid 🧌 Halloweentown 🎃 Halloweentown 2 🎃 Clue 🔍 Rocky Horror Picture Show 👄 Death Becomes Her 🪞 The Frighteners 👻 Army of Darkness 🪚 What We Do …

Frightgeist

Google has published the most popular costumes in the country, powered by its Trends tool. There’s also a costume idea generator. I got curious about what categories populated the list, so I counted the top 98 and grouped them (highly scientifically) into 4 groups, as one does. The categories …

I shared a poem on my other blog that reminded me of a conversation I had with a friend earlier this year about kids asking what a word or concept means. The ones that seem easy are usually traps. Or, as he described it, you get excited at first because you think, “oh, this is easy, I can totally …

The Gig Work Reckoning

The Biden Labor Department released a proposal Tuesday [Oct 11, 2022] that could pave the way for regulators and courts to reclassify gig workers as employees rather than independent contractors. Lauren Feiner …

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