Good advice: You should blog. Yes, you. It's really easy to get started. Use whatever platform you want. And you can subscribe to all your friends' updates too. Ben Werdmüller https://werd.io/2022/you-should-blog-yes-you-its-really via Manton

Today’s Broken Record podcast features the duo Sylvan Esso. Beyond doing some really cool stuff and playing a modular synth setup, two lines of conversation resonated with me. Keeping the form to break the norm They talk about seeing how much of a left turn they can take in a song and still …

4-7-8

Breathing is kind of important. Beside the fact that you might be doing it wrong, it can also be really helpful for stress relief. Enter the 4-7-8 technique by Dr. Andrew Weil: breathe in for a 4 count hold for a 7 count exhale for an 8 count Start with 4 cycles. Never exceed 8 cycles in one …

School’s Out For Summer

I was thinking about school summer vacation the other day and why it exists. I assumed it was for either industrial or agrarian reasons, from way back when. If it were a recent thing my first guess would have been heat related. I don’t think any of my schools growing up could have handled a late …

You’re Too Close

It’s pretty common, that thing that you do becomes boring. Obvious. Common place. Common sense. Common knowledge. We're no longer critically listening like we should be. Because we're in fact zoning out on whether or not the audience is actually getting the critical information they need. We know …

On Questioning

Or, how I end up down a rabbbit hole. As may be apparent by now if you’ve been reading my stuff for a bit, questions are a driving factor of sorts for me. What’s new in digital advertising? How’s the economy looking? Who got hacked today? Do I need to update something? What are …

That thing you’re planning, is it an extension? Or “just” a souvenir? via Seth

Avinash is always good for marketing analytics advice, so no surprise he has some gems for picking success KPIs. To correctly identify the impact of your campaign, pick the business outcome you want as the Success KPI and not one of the many driver metrics. Avinash Kaushik …

Rabbbits Weeekly: I Said a Tik Tok: Part 2

I got long winded in today’s Rabbbits Weeekly newsletter…again. I’m putting the rest here for the curious minds who don’t want to miss out. You can read the first part of I Said a Tik Tok (The Tikie to the Tikie, To the Tik, Tik Tok, and you don’t stop, a Tok it.) on Substack. …

Legos, but for Business

I’ve begun thinking of the different pieces of marketing strategy and the martech stack as Legos (mostly because I love Legos and it makes thinking about it (even) more fun), so when I ran across this idea from Lola Ojabowale I was quickly sold: Business legos! These are all the pieces of business …

The Opposite of Oz

In another instance of life imitating art, the world exploded into a technicolor wonderland but is now returning to a monochrome Kansas. If you feel like the world seems increasingly colourless, you're not just imagining it. Take cars, for example. Greyscale colours now make up three quarters of …

Recapturing (or never losing) a child-like sense of wonder is key for curiosity. Children are joyful and treat each day as a miracle—in part because they are continually surprised. Each day, they hear a new word or listen to a new song or learn about a new animal. It's their first time visiting that …

So, what is marketing? If it touches the market, it’s marketing. Seth Godin https://seths.blog/2022/09/the-chief-hype-officer/

What's Your Bronco?

As a follow up to the F-150 post: what’s your Bronco? What’s that thing you stopped doing, that product you stopped making, that service you stopped offering that people have always wanted you to bring back? What’s the cult favorite you can’t quite shake from your reputation? (No, I’m not talking …

What's Your F-150?

The Ford F-150 is the best-selling vehicle in the US, and has been for 40 years. It’s Ford’s bread and butter. It practically is Ford at this point. Every other vehicle in the Ford portfolio can lose money and the company can still make money because of the F-150. As Seth Godin points out, it sells …

Chasing Eyeballs and How The Turntables: Part 2

Today’s Rabbbits Weeekly newsletter was so chock full of images that I ran out of space for some of the usual sections, so I’m putting them here for curious minds who don’t want to miss out. You can read the first part of Chasing Eyeballs and How The Turntables here. Now, onto the …

AI and Hype

When it comes to tech (especially AI), there are 3 quotes that come to mind for me. Any sufficiently advanced technology is indistinguishable from magic. Arthur C. Clarke https://www.goodreads.com/quotes/14885-any-sufficiently-advanced-technology-is-indistinguishable-from-magic The future is …

Why is curiosity where it’s at?

It’s better to be curious than it is to have raw intelligence. If you’re curious, you can figure a lot of things out. If you’re just smart, but you’re bored, then you’re not going to dig in enough to get to that deep generalism. James Clear https://overcast.fm/+XZBxzlQrc/25:33 Pair with: Is Your …

Your product does not exist despite or apart from the world. It does not replace the world (no matter how hard you try to manifest this reality). It exists within the world. The society. The culture. The moment. inspo

The Future of Search?

A topic du jour is is the idea of data portability, or users owning their data in a way that they can move it between platforms as they see fit. Or allowing them to monetize it by essentially renting it out to the existing ad platforms for targeting and delivery purposes. This is what a lot of …

Hummingbirds Are Cool

Hummingbirds both sing and hum. They hum with their wings and sing with their syrinx (avian vocal organ). And they can coordinate the two. Some accent their songs with a clapping sound generated by snapping their wings. via Dr. Erich Jarvis on the Huberman Lab podcast More on on how hummingbirds hum …

Identity Politics in the Social Arena

Putting “news” in a social content short circuits our brains, turning it into a game of identity. A research study showed people an obviously false headline (aligned with their politics) in different contexts, news vs. social. When presented with the news version, people said they …

Fun with the Fed Rate

Bets are the Fed adds another .75% to the interest rate figure later this month. The rate has had 2.25% added to it so far this year, over four raises. Fed Chair Jerome Powell is telegraphing raising rates until they get high enough to restrict economic activity and rein in inflation. Is it all a …

Repositioning instructional statements as informative, “I” statements is something I need to try with my kids. (Says the guy who tried to avoid “i” whenever possible in a 1k+ issue daily email art project.) Instead we want to try stating our beliefs and values in a non-confrontational manner using …

On Tools

My approach to tools typically careens between obsessing over them at the expense of actually using them and cobbling together what I have on hand to imitate the idea behind the recommended one(s) (it works…sometimes). So I am always pleasantly delighted by the experience of using “the right tool(s) …

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