Are you going for distance? Or are you going for speed? Yes, technically the answer is both (or yes). Going a certain distance as fast as possible. But you can only focus on one. Go for speed. Burn it all up. Blaze of glory. Go for distance. Pace yourself. Embrace the tortoise. What race are you …
Scrolling through “old” notes, found this from early on in the Elon-Twitter saga about why I was (at the time) thinking about it so much. It’s had so much promise and seems to have been led by people that couldn’t find it if were at the base of a dayglo lighthouse in the middle of midwestern …
Consequently, our approach to the world has changed. Where prediction once reigned, speculation now dominates. You can see this at the most literal level in the rise of gig-platform apps like Uber—where the once-simple acts of hailing or driving a cab become adventures in speculation—wagers on …
Brandodon
At this point, any company working on a metaverse presence* should probably spin up their own Mastodon server and hire a community moderator to run it. The Stanodons probably won’t like this, but it’s not about corporatizing the fediverse. People checking out Mastodon as a Twitter …
🐇Rabbbits Weeekly: Metaverse is Singular🕳️
There can only be one, metaverse that is. Computer chips are rather important. And more tips, trends, and headlines. This weeek: Neal Stephenson coined the term “metaverse” and recently clarified the concept, what you’re actually competing with, semiconductors as national security, Twitter …
The answer to brand safety and post-cookie targeting may be the same: contextual advertising. Everything old is new again.
One of my favorite marketing frameworks is Avinash’s See-Think-Do-Care approach to the customer journey. For a conference presentation we adapted it for fishing (and license sales), which I think provides a nice illustration: See = Hmmm…fishing? Think = I could fish Do = I’m fishing! Care = I keep …
Search Still Splintering
The trend of splintering search continues. I’ve wondered why Google seems to be getting increasingly opinionated about Search. Partly it’s because that’s where most of their money comes from, so it’s kind of important to them. But the other part must be because search is no longer a platform or an …
Finished reading: Walkman by Michael Robbins 📚
Motivation is fuel, and sometimes your gauge is empty.
Finished reading: The Drought by J. G. Ballard 📚
It never gets easier. What happens is, you handle hard better. Make yourself someone that handles hard well. Not someone that’s waiting for the easy.
Social is Composting
Composting turns something once ripe into good dirt for the next crop to grow from. The process of composting is basically rot, so it smells and doesn’t always look so great and generally gets hidden from polite company in a container or at a dedicated location (shout out Atlas Organics). And…what …
Commitment is easier when the motivations are internal and the parameters are clear.
A ritual is a habit made sacred through intention and attention.
Customer acquisition is sexy, but retaining customers is where it’s at. The best part of actually caring for your customers? That care can flow back out to be used as the foundation of acquisition efforts.
Give yourself a gift this holiday season: update yo’ shit. (Not “buy a new X”, run the update process on your devices.)
Graze: tidbits
What we call an American buffalo is a bison. Buffalo are only native to Africa and Asia. -learned from a kids podcast “Buffalo buffalo Buffalo buffalo buffalo buffalo Buffalo buffalo” is a grammatically correct sentence. The Amazon rainforest is being replaced with cow pastures If cows were a …
Ice: creative constraint and sound source. At least for the Disquiet Junto. The first Thursday of January is always the prompt: Please record the sound of an ice cube rattling in a glass, and make something of it. 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 And if this …
New Rabbbits Weeekly This weeek: a peek into the TikTok algorithm, how to win at Pinterest, a Google Ads recap, the formula for sponsored videos, tips to sell better, and some headlines.
If you want to be known for something, repeat it. If you want to create a habit, repeat it. If you want to get good at something, repeat it. If you want to find out “why,” repeat it. Invention is fun. Repetition is key.
New and novel can be like catnip to marketers. “Everyone is there so I need to be there” is an easy excuse. Some questions to ask: Is your audience there? Does your message work there? What are you trying to achieve by being there? Do you even want to be there? Don’t neglect what’s working for …
You want your marketing to deliver a consistent message. But you don’t want to tire your audience out. When does it become annoying? 6 times a week is a good place to start. Repeat yourself, just make sure it doesn’t become that one joke you tell at every gathering.
One of my favorite movies as a(n elementary school?) kid was The Hobbit (animated, not live action, too old for that timeline to match up). Always rented from the local library, another thing I have very fond memories of. Here’s the barrel scene:
Where does the value lie in a franchise? Sure, the brand has value. The McDonald’s name and logo would be worth something if it hit the market. But the true value lies in real estate. McD’s is one of the biggest real estate companies in the world. Brand value could go to 0 and the holdings would …