Metatrends:44.22

R.I.P. Normal The Media™ likes mass: critical mass, mass culture, mass casualties. Bigger is better when it comes to people impacted or interested because it means a bigger market to attract. (Same reasoning can apply to hyper-partisanship, “us vs. them” triggers our evolutionary tribal response.) I …

Metatrends:43.22

As I put together Rabbbits Weeekly each, er, weeek, I notice what feels like overarching themes or trends connecting various pieces and headlines. Here are the connective threads I’m paying attention to at the moment. East vs. West: Attention Platforms Edition The past week or so has felt like the …

On Questioning

Or, how I end up down a rabbbit hole. As may be apparent by now if you’ve been reading my stuff for a bit, questions are a driving factor of sorts for me. What’s new in digital advertising? How’s the economy looking? Who got hacked today? Do I need to update something? What are …

The Future of Search?

A topic du jour is is the idea of data portability, or users owning their data in a way that they can move it between platforms as they see fit. Or allowing them to monetize it by essentially renting it out to the existing ad platforms for targeting and delivery purposes. This is what a lot of …

On Focus and Social Platforms: This Time, It's Revenue

And how does focus shift with revenue considerations? If you are acquiring tens or hundreds of millions of users with a new kind of service, and they are attributing value and attention to you, and the users, attention and value have network effects and hence probably winner-takes-all effects, and …

On Focus and Social Platforms

If you look around, you’ll notice the people and organizations moving the fastest are the focused ones. Not only do they focus on singular ideas, but within the territory of those ideas, they are able to focus on the key variables....Focus turns energy into results. Farnam Street …

[U/Dys]topias

Happy families are all alike; every unhappy family is unhappy in its own way. Leo Tolstoy https://www.gutenberg.org/files/1399/1399-h/1399-h.htm I think it was while watching Independence Day in early July that I remembered this Leo Tolstoy quote, with a twist. (I also wondered if anyone has done a …

Who’s Left Holding the Bag?

The market is mixing signals like a middle school dance. Housing prices and mortgage rates are up. Inventory and home sales are down. But the high end of the market seems unphased. Spec builds might decrease as builders race to catch up on fulfilling existing orders. Lumber and container prices are …

Super. Flower. Blood. Moon.

The recent super flower blood moon moon made me think about gardening. (Thanks Farmer’s Almanac!) Austin Kleon has been writing about gardening lately (and, along with Recommendo, has me wanting to propagate plants). And Anil Dash has me thinking about how the garden of the internet (after a period …

Are Beans the OG Battery?

I am very interested in what the next battery breakthrough will be. Our lives are increasingly powered by batteries and they are a natural companion for renewable energy sources. (Also a necessary companion if you think about times when renewables can’t generate.) Our current lithium-ion batteries …

The Trinternet

Your GDPR-compliant cookie banner is actually a violation of GDPR. And so is your analytics platform. (If you’re using Google.) And so is Facebook Meta. (This is unlikely to impact non-European targeting advertisers directly (if it were to actually happen) but the fallout, at least financially, from …

Table Setting; or, The Chasing Rabbbits Tenents of Marketing™ (you won't believe #4!)

(Yes, more spoon related nonsense) But first, the moon! Happy Full Snow Moon. (Ok, yes, it was yesterday but life is happening right now. Apologies for the delay. Do not use me as your lunar calendar.) If you only get one thing from this post, make it this: China made an artificial moon. THEY MADE …

Spoons: A Story

Let’s get on the same page real quick: this is not about the game or musical instrument nor is it fiction or particularly entertaining. It’s probably a bit whiny and not super helpful. But it is a building block for later posts. Like the first Lego block placed to make that sweet van on the box. So …

Why the moon?

Surprise last quarter frost exploding moon drop! You may have noticed the full wolf moon reference in the first post (on substack). Astute readers may have seen a moon phase mention on the substack about page. So, what’s with moon stuff? A) The moon is awesome. B) Time is a flat circle. C) Sweet …

Welcome to Wonder Land

Hey, I’m Kyle, Welcome to my curious corner of the internet. Happy full wolf moon. I read and listen to a lot of stuff, then think about it, and then chase rabbbits down various mental wormholes. This is my attempt to turn these meanderings into something more coherent and share them with the world …

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