2022-12-04: Are you going for distance? Or are you going for speed? Yes, technically the answer is both (or …
2022-12-03: Scrolling through “old” notes, found this from early on in the Elon-Twitter saga about why I was (at …
2022-12-02: Consequently, our approach to the world has changed. Where prediction once reigned, speculation now …
2022-12-01: Brandodon At this point, any company working on a metaverse presence* should probably spin up their own …
2022-11-30: 🐇Rabbbits Weeekly: Metaverse is Singular🕳️ There can only be one, metaverse that is. Computer chips are rather important. And more tips, …
2022-11-30: The answer to brand safety and post-cookie targeting may be the same: contextual advertising. …
2022-11-29: One of my favorite marketing frameworks is Avinash’s See-Think-Do-Care approach to the customer …
2022-11-28: Search Still Splintering The trend of splintering search continues. I’ve wondered why Google seems to be getting increasingly …
2022-11-28: Finished reading: Walkman by Michael Robbins 📚
2022-11-27: Motivation is fuel, and sometimes your gauge is empty.
2022-11-27: Finished reading: The Drought by J. G. Ballard 📚
2022-11-26: It never gets easier. What happens is, you handle hard better. Make yourself someone that …
2022-11-26: Social is Composting Composting turns something once ripe into good dirt for the next crop to grow from. The process of …
2022-11-26: Commitment is easier when the motivations are internal and the parameters are clear.
2022-11-25: A ritual is a habit made sacred through intention and attention.
2022-11-24: Customer acquisition is sexy, but retaining customers is where it’s at. The best part of actually …
2022-11-23: Give yourself a gift this holiday season: update yo’ shit. (Not “buy a new X”, run the update …
2022-11-22: Graze: tidbits What we call an American buffalo is a bison. Buffalo are only native to Africa and Asia. -learned …
2022-11-21: Ice: creative constraint and sound source. At least for the Disquiet Junto. The first Thursday of …
2022-11-21: New Rabbbits Weeekly This weeek: a peek into the TikTok algorithm, how to win at Pinterest, a Google …
2022-11-20: If you want to be known for something, repeat it. If you want to create a habit, repeat it. If you …
2022-11-19: New and novel can be like catnip to marketers. “Everyone is there so I need to be there” is an easy …
2022-11-18: You want your marketing to deliver a consistent message. But you don’t want to tire your audience …
2022-11-17: One of my favorite movies as a(n elementary school?) kid was The Hobbit (animated, not live action, …
2022-11-16: Where does the value lie in a franchise? Sure, the brand has value. The McDonald’s name and logo …
2022-11-15: "Longtermism" is a moral perspective that says "Future people count. There could be a …
2022-11-15: Are you the knight in shining armor? Or a Don Quixote wrapped in aluminum foil? It’s only an issue …
2022-11-14: When you’re making your thing, what do you leave on the cutting room floor? How do you make those …
2022-11-14: New Rabbbits Weeekly: I mention The Bird to say I will no longer mention The Bird Mastodon! Holiday …
2022-11-13: Have we replaced a cultural mindset with a memeset? Not sure where I’m going with this yet, just …
2022-11-13: The Evolving Ecosystem that is Earth will require us passegners of Spaceship Earth to adjust and …
2022-11-12: Do your policies and procedures approach your customers, users, and/or employees from a place of …
2022-11-11: What are Display Ads for? Google divides its ad network into 3 sub-networks: Search, Display, and YouTube. Most campaigns will …
2022-11-10: Minister Pound speaks The Truth (yeah, I’m reaching on this one): or install me in any profession …
2022-11-09: How much data do you need to be certain? Do you need to be certain to make a decision? or Why are AI …
2022-11-09: Missed this yesterday for “consensus,” a search engine to “extract, aggregate, and distill findings …
2022-11-08: At what point does a consensus become general?
2022-11-07: The point of a hypothesis is not to prove it, just to test it. A data insight that doesn’t align …
2022-11-06: As I thought about today’s word for Microblogvember (echo), three thoughts kept coming to mind. Are …
2022-11-05: Parents should be exempt from their kids getting them sick.
2022-11-05: When doing creative work. Or working at the edge of generally accepted practices. Exempt yourself …
2022-11-04: A Series of Questions on Admiration Do we admire people for having wealth or for how they accumulated it? Do we admire brands for what …
2022-11-03: License to Spam I hope you like canned ham, because it’s about to get digitized and supersized. The Republican …
2022-11-02: Feast or fortune? If more of us valued food and cheer and song above hoarded gold, it would be a …
2022-11-01: How do you launch products that get attention? First, try to create products that have obvious …
2022-11-01: New Rabbbits Weeekly is out: Snippets from the “new” Facebook self serve ad policy Lots …
2022-11-01: Halloween Movie Month We decided to watch a (non-horror) Halloween movie every night this month. 🍿 The list (so far): …
2022-10-31: Frightgeist Google has published the most popular costumes in the country, powered by its Trends tool. …
2022-10-30: I shared a poem on my other blog that reminded me of a conversation I had with a friend earlier this …
2022-10-29: The Gig Work Reckoning The Biden Labor Department released a proposal Tuesday [Oct 11, 2022] that could pave the way for …
2022-10-28: Metatrends:44.22 R.I.P. Normal The Media™ likes mass: critical mass, mass culture, mass casualties. Bigger is better …
2022-10-27: How do you teach kids misinformation? How do you teach kids how to fact check something? How do you …
2022-10-26: Formats of Recorded Sound Recorded audio is an amazing thing. Our world is awash in it these days. Everything Everywhere Daily …
2022-10-25: One of my concerns about the current trajectory of web3 is the potential financialization of …
2022-10-24: The toe you step on today could be connected to the ass you’re going to kiss tomorrow. Aryeh …
2022-10-21: Metatrends:43.22 As I put together Rabbbits Weeekly each, er, weeek, I notice what feels like overarching themes or …
2022-10-21: Any knowledge that doesn't lead to new questions quickly dies out: it fails to maintain the …
2022-10-20: The competition is not with others Guideposts are not external. The purpose is to push yourself. To grow To improve To expand To evolve …
2022-10-19: 1.53: The number of times more that life satisfaction is raised by a 10% increase in bird species …
2022-10-18: Winnie the Pooh made his first appearance in 1924. This appearance may never have happened had it …
2022-10-17: If you want to create great marketing, you must find the story you believe will interest your …
2022-10-16: The Wall It may not be The Wall™ that was shouted as a campaign promise, but there is a wall (or a collection …
2022-10-15: Zip ties are the safety pins of the construction (adjacent) world.
2022-10-14: The National History Museum (in London) posted the entries from this year’s Wildlife Photographer of …
2022-10-13: How do large, street fair-type events impact restaurant traffic for the places located within …
2022-10-12: You can’t invent data after the fact. No matter how badly you want it—if you didn’t …
2022-10-11: The Cost of a Handshake Venture Capital money seeks hyper-growth capable companies. The model is tailored for this type of …
2022-10-10: I have a somewhat cryptic note relatively devoid of context in one of my notes apps (pro tip: having …
2022-10-08: The History of Ecommerce We are still, if you think about it, in the relative early days of ecommerce. A lot of the current …
2022-10-07: Don’t hate the player, or the game. First, figure out if you’re even playing the right …
2022-10-06: Forever young 🎶 The chief prevention against getting old is to remain astonished. Kevin Kelly …
2022-10-06: What’s the deal with airport codes? Listen and learn
2022-10-05: Good advice: You should blog. Yes, you. It's really easy to get started. Use whatever platform you …
2022-10-04: Today’s Broken Record podcast features the duo Sylvan Esso. Beyond doing some really cool …
2022-10-03: 4-7-8 Breathing is kind of important. Beside the fact that you might be doing it wrong, it can also be …
2022-10-02: School’s Out For Summer I was thinking about school summer vacation the other day and why it exists. I assumed it was for …
2022-10-01: You’re Too Close It’s pretty common, that thing that you do becomes boring. Obvious. Common place. Common sense. …
2022-09-30: On Questioning Or, how I end up down a rabbbit hole. As may be apparent by now if you’ve been reading my …
2022-09-29: That thing you’re planning, is it an extension? Or “just” a souvenir? via Seth
2022-09-28: Avinash is always good for marketing analytics advice, so no surprise he has some gems for picking …
2022-09-27: Rabbbits Weeekly: I Said a Tik Tok: Part 2 I got long winded in today’s Rabbbits Weeekly newsletter…again. I’m putting the rest …
2022-09-26: Legos, but for Business I’ve begun thinking of the different pieces of marketing strategy and the martech stack as Legos …
2022-09-26: The Opposite of Oz In another instance of life imitating art, the world exploded into a technicolor wonderland but is …
2022-09-25: Recapturing (or never losing) a child-like sense of wonder is key for curiosity. Children are joyful …
2022-09-23: So, what is marketing? If it touches the market, it’s marketing. Seth Godin …
2022-09-23: What's Your Bronco? As a follow up to the F-150 post: what’s your Bronco? What’s that thing you stopped doing, that …
2022-09-22: What's Your F-150? The Ford F-150 is the best-selling vehicle in the US, and has been for 40 years. It’s Ford’s bread …
2022-09-21: Chasing Eyeballs and How The Turntables: Part 2 Today’s Rabbbits Weeekly newsletter was so chock full of images that I ran out of space for …
2022-09-20: AI and Hype When it comes to tech (especially AI), there are 3 quotes that come to mind for me. Any sufficiently …
2022-09-19: Why is curiosity where it’s at? It’s better to be curious than it is to have raw intelligence. If you’re curious, you can figure a …
2022-09-17: Your product does not exist despite or apart from the world. It does not replace the world (no …
2022-09-15: The Future of Search? A topic du jour is is the idea of data portability, or users owning their data in a way that they …
2022-09-15: Hummingbirds Are Cool Hummingbirds both sing and hum. They hum with their wings and sing with their syrinx (avian vocal …
2022-09-14: Identity Politics in the Social Arena Putting “news” in a social content short circuits our brains, turning it into a game of …
2022-09-13: Fun with the Fed Rate Bets are the Fed adds another .75% to the interest rate figure later this month. The rate has had …
2022-09-11: Repositioning instructional statements as informative, “I” statements is something I need to try …
2022-09-10: On Tools My approach to tools typically careens between obsessing over them at the expense of actually using …
2022-09-09: Proof that ESG makes dollars and sense? Or at least proof that being staunchly anti-ESG …
2022-09-08: What are we talking about when we talk about “retail sales”? The overall retail sales number is frequently used as a barometer of consumer spending and its role …
2022-09-07: On Focus and Social Platforms: This Time, It's Revenue And how does focus shift with revenue considerations? If you are acquiring tens or hundreds of …
2022-09-07: Why is the “tear here” part of a bag / package / box always the strongest part?
2022-09-02: On Focus and Social Platforms If you look around, you’ll notice the people and organizations moving the fastest are the focused …
2022-09-01: I’m sorry, what is this billboard supposed to communicate and who is supposed to be able to read it …
2022-09-01: I like this idea of privacy not as something we work towards but something we move away from. …
2022-08-31: Is Your Hobby Any Good? Signs your hobby (or hobbies) might be a good one (I’m not doing the potential plural at every …
2022-08-29: An Occasionally Growing Quote Thread On Education What are we teaching for? Teaching is successful only as it causes people to think for themselves. …
2022-08-28: An Occasionally Growing Quote Thread On Success Against what criteria are you measuring yourself? In refusing to run to catch trains, I have felt …
2022-08-27: Corporate panopticons don’t like closed doors. Open floor plans mean better sight lines and a more …
2022-08-26: An Occasionally Growing Quote Thread About Curiosity I consider curiosity my superpower. So why not collect some bits that make that valuation seem …
2022-08-25: It’s always great to solve a problem. But sometimes worth asking if the problem actually needs …
2022-08-24: Gator Facts 🐊 Some fun gator facts 🐊 I heard on, what else, a marketing psychology podcast: been chillin for 38 …
2022-08-23: An Occasionally Growing Quote Thread About Crypto It’s all a matter of where we are in the hype cycle. And that is not evenly distributed (much …
2022-08-20: Stages of Novel Experiences Excitement Dismissal Excitement again Overwhelm Dismissal again …
2022-08-19: [U/Dys]topias Happy families are all alike; every unhappy family is unhappy in its own way. Leo Tolstoy …
2022-08-17: Dan Charnas on what interviewing for a book is like: It’s about being open and listening and …
2022-08-06: Instead of asking yourself, “What should I do first?” Try asking, “What should I neglect first?” …
2022-08-02: This is how our brains should be when it comes to learning and curiosity: open wide. Never try to …
2022-07-22: Microsoft’s definition of disability feels like a helpful framing. (site, PDF) As Doug Thomas …
2022-07-01: Collected Threads 070122 A dedication to optimism from Ian Bremmer: To a glass half full. That first half was tasty. What …
2022-06-27: Who’s Left Holding the Bag? The market is mixing signals like a middle school dance. Housing prices and mortgage rates are up. …
2022-06-25: Collected Threads 062522 The section on Trigger Events about halfway down this email has infused my work thinking lately. But …
2022-06-23: Some various threads I collected yesterday. Maybe some will be woven together into something else in …
2022-06-22: Some various threads I collected yesterday. Maybe some will be woven together into something else in …
2022-06-21: Some various threads I collected yesterday. Maybe some will be woven together into something else in …
2022-06-04: “What day is it?” “It’s today,” squeaked Piglet “My favorite day,” said Pooh -A. A. Milne (Reminded …
2022-06-01: Formulae of Genre While talking about his hit song on the Song Exploder podcast (you know the one), Rick Astley* …
2022-05-29: Why Do We Have Phillips Head Screws? As a DIY Dabbler™ and a User of Power Tools™, I have interfaced with many a screw (the fastener …
2022-05-28: What are mosquitoes for?
2022-05-27: On planning: The most reasonable plan is planning on your plan not going according to plan. A Few …
2022-05-26: This is what a black hole sounds like
2022-05-25: Question I’m curious about: Where is the money for all these increased salaries going to come from? …
2022-05-23: If you do client work, your deliverable might be a part of their deliverable. Whether that is to …
2022-05-22: That Thing™️ Sometimes you just need to realize that you haven’t dug into That Thing™️ because you don’t really …
2022-05-21: “What we need today more than anything else is to invest in beauty, because beauty is harmony which …
2022-05-20: Sometimes you find yourself wondering: what is the best type of bird seed?* And sometimes you find …
2022-05-19: “The woman was the subject, not the object” Gloria Feman Orenstein …
2022-05-18: Super. Flower. Blood. Moon. The recent super flower blood moon moon made me think about gardening. (Thanks Farmer’s Almanac!) …
2022-05-16: Are Beans the OG Battery? I am very interested in what the next battery breakthrough will be. Our lives are increasingly …
2022-05-15: Yeah, It’s About Basketball I’m a Boston Celtics fan. And they just clinched one hell of a playoff series against the defending …
2022-05-15: Add a little extra care. What could it hurt?
2022-05-13: Meaning & Existence (& Haiku) There are three factors that contribute to a meaningful life: coherence, purpose and existential …
2022-05-12: If you’re curious about trains… Japan’s very fast train was made quieter and more …
2022-05-09: The Verticalization of the Internet I’m not surprised every major platform is cloning TikTok (and Snapchat) in their apps. I am kind of …
2022-05-08: Due to the combination of: 1) suffering from imposter syndrome (because I’m human) 2) priding …
2022-05-07: Octopodes (new pluralization I just learned) are the most recent obsession in our house. This has to …
2022-05-06: You shouldn’t judge a book by its cover, but you should probably judge a fish by its clothes. …
2022-05-05: Sometimes it feels like success gets distilled down to a binary of talented or persistent. The …
2022-05-04: If you need to show people how to use your thing, is it a feature or a bug?
2022-05-03: Stretch a little bit.
2022-05-02: Craig Mod wrote a portrait of a life dedicated to craftsmanship, care, and charisma. It’s …
2022-05-01: The craziest thing about planting seeds (aside from watching something that, in some cases, looks …
2022-04-25: You are only the center of your own universe. (inspired, in part, by this podcast intro)
2022-04-23: Pieces like this give me hope (and set my curiosity into overdrive) for what the future of the web …
2022-03-16: What question are you actually trying to answer? Sometimes we have the shape of answer in mind …
2022-03-01: Rabbbits Weeekly marketing news roundup, the one in which we do math, talk a lot about Google and …
2022-02-26: Storytelling and history are powerful levers of influence. The longevity and terroir of heritage …
2022-02-23: The Trinternet Your GDPR-compliant cookie banner is actually a violation of GDPR. And so is your analytics …
2022-02-21: Note to self, try this: How to do content: 1. Create a long-form piece (podcast, video, blog) 2. …
2022-02-20: If you’re a B2B business, is a difficult user experience a promise for how difficult …
2022-02-18: The Micro-Yes, 2 Ways In the recent Rabbbits Weeekly I wrote about the “micro-yes” and how one dude applied it …
2022-02-17: Table Setting; or, The Chasing Rabbbits Tenents of Marketing™ (you won't believe #4!) (Yes, more spoon related nonsense) But first, the moon! Happy Full Snow Moon. (Ok, yes, it was …
2022-02-13: You want to have strong analytical abilities on your side This is the title of a recent Marginal …
2022-02-10: realityOS: more evidence of forthcoming AR experiences from Apple or proof that this is all just a …
2022-02-08: Are you serving your metrics or are your metrics serving you?
2022-02-07: Rabbbits Weeekly 02.07.22 This week: Google’s post-cookie planning, the Performance Max future, title tag robo-rewrites, and …
2022-02-06: Encanto Encanto Bruno GIFfrom Encanto GIFs If you ignore what you fear and/or don’t …
2022-02-05: Some fun facts about the helicopter seen doing the heavy lifting above: The twin, intermeshing …
2022-02-04: Welcome to web3, where the future is decentralized. Hey, wait a minute… link
2022-02-03: There are really only two plot devices when writing: a stranger comes to town, or a person goes on a …
2022-02-02: Finished reading: Open Water by Caleb Azumah Nelson 📚 Second person, poetic passages, woven through …
2022-02-01: Spoons: A Story Let’s get on the same page real quick: this is not about the game or musical instrument nor is it …
2022-01-30: I have a very robust and well organized note taking system (heavy sarcasm) and found this gem in …
2022-01-28: I’m a fan of the Team Human podcast, it usually causes me to think about something differently …
2022-01-27: Did you know that Outlook uses Word to render it’s HTML? If you’ve ever had to deal with …
2022-01-26: Are you optimizing for you or your customers?
2022-01-25: Why the moon? Surprise last quarter frost exploding moon drop! You may have noticed the full wolf moon reference …
2022-01-24: If you don’t want to buy it, don’t sell it. If you don’t want to use it, …
2022-01-23: Phrases like “because that’s how it’s always been done” or …
2022-01-22: Users Over Lawyers Let’s keep the user experience train rolling. Design for users first. Amend for laywers later. …
2022-01-21: Use Your F@&k!n Phone I clicked through a link to TechRepublic on my phone earlier and was greeted with a banner about …
2022-01-20: Obligatory inflation post! I read this great overview of where we’re at now and how to think about …
2022-01-19: A good way to cultivate your curiosity is to find interesting/enjoyable sources of information …
2022-01-18: Zuck's Identity Crisis Mark Zuckerberg so famously said, “Having two identities for yourself is an example of a lack …
2022-01-17: Welcome to Wonder Land Hey, I’m Kyle, Welcome to my curious corner of the internet. Happy full wolf moon. I read and listen …
2022-01-15: Questions that might come in handy: Would it help? 1 What does this make possible? 2 How can I make …
2022-01-14: Modern humanity is distinguished by paleolithic emotions, medieval institutions… and god-like …
2022-01-14: A List of List Items from Other Lists For anything you want to complete, break it down into small manageable tasks — and tackle them one …
2022-01-13: Consider this Confessions of an Information Hoarder (and proficient protagonist) If more …
2022-01-10: When starting a new project I quickly get quasi-blocked by the idea of trying to lock in what the …
2022-01-09: Great advice from the great cartoonist, Bill Watterson. (via Dan’s Daily Blog) …having an …
2022-01-08: Conicidence is a weird thing. The other day I was randomly reminiscing on days gone by and some …
2022-01-07: The best-laid plans of mice and men1 last ‘til they get punched in the face2
2022-01-06: Finished Listening: Neverwhere: A Novel by Neil Gaiman 📚 I have never really gotten into audiobooks …
2022-01-05: Finished reading: The Girl in the Tower: A Novel (Winternight Trilogy Book 2) by Katherine Arden 📚 …
2022-01-04: Once, I asked Suzuki Roshi, “what is nirvana, enlightenment?” He replied, “seeing …
2022-01-03: Finished reading (years ago): The Bear and the Nightingale: A Novel (Winternight Trilogy Book 1) by …
2022-01-02: Self-help in one short setup, a quote, and two steps: We aren’t where we want to be because of fear. …
2022-01-01: Humans are independent actors (whether they are rational or irrational is a different story) and …
2021-12-27: What if all this time we have misunderstood the story of the Tower of Babel?…What if it was not just …
2021-12-23: Whether you think you can or think you can’t, you’re right. Journey, from Jingle Jangle
2021-12-13: I like this quote from James Clear: Think about what you want today and you’ll spend your …
2021-12-09: This is a hilariously on point satirizing of academic papers. I remember trying to read social …
2021-12-08: What’s a non-human-centric way to measure intelligence?
2021-12-08: The most recent jobs report was amazing! Tons of people got jobs and/or got back in the labor pool. …
2021-12-05: Words my iPhone thinks I should use instead of “thanks”: banks (the most popular …
2021-12-03: I was recently challenged to think of 3 words that define my mindset. My guiding principles in a …
2021-12-02: Going back to the Mike Posner well. This time sharing a quote from his buddy Elliot Bisnow: …
2021-12-01: Mike Posner recently walked across the country. Injuries gave him reasons he could have quit. …
2021-11-28: I really enjoy the few remaining days in November after the Thanksgiving holiday. They feel kind of …
2021-11-25: Happy Thanksgiving 🦃 Always a great time to check out Seth Godin’s Thanksgiving Reader
2021-11-18: Music should always let you know that you can have an experience but never tell you what the …
2021-11-15: Finished reading: Silver Surfer: Black by Donny Cates 📚 The art and story here are amazing. I wish I …
2021-11-10: The first obligation of a painting is to make the wall look better, that it’s hanging on. …
2021-11-08: This post is ostensibly about how to speak to children (and is a good list for that). But it also …
2021-11-06: Reading a tweet you enjoy “maybe I’ll read the replies and see if I find anything else I …
2021-11-05: I like this approach to writing by Austin Kleon: Make note of every dumb thought that occurs to you …
2021-11-04: Dracula 📚 Finished reading: Dracula by Bram Stoker 📚 This is my first time reading this classic and I’m …
2021-11-03: I like this barometer for judging a company’s investment(s): it is worth looking at numbers …
2021-11-02: I enjoyed listening to this podcast episode about the history of the Post Office (USPS), its role in …
2021-11-01: As I try to build this blog out to be at least part-commonplace book, I’ve created a page to …
2021-10-30: Towards a Natural Intelligence I really like the concept behind the Solar Protocol project. It’s like a CDN where the …
2021-10-29: Loving Kindness May you be: happy healthy filled with peace
2021-10-24: Consider this my new work day goal: Spend the best hours of your day on the biggest opportunity, …
2021-10-23: Richard Powers and the Cult of the Closing Bell Richard Powers on post-capitalism: The pandemic created a crack that allowed us to see it may be …
2021-10-23: RZA and Lex Fridman chatted a bit and this line about Tupac jumped out at me: He was really good at …
2021-10-17: Inevitably, people will consider the latest disruption a fluke and no one will learn the lesson: …
2021-10-15: Politician and Noble Peace Prize winner Aung San Suu Kyi on corruption: “It is not power that …
2021-10-15: Writer and essayist Lu Xun on the power of collective hope: “Hope is like a road in the …
2021-10-08: These guitar installation pieces are amazing. via disquiet