At this point, any company working on a metaverse presence* should probably spin up their own Mastodon server and hire a community moderator to run it.

The Stanodons probably won’t like this, but it’s not about corporatizing the fediverse.

People checking out Mastodon as a Twitter replacement have to figure out which server to choose. Many servers are temporarily freezing sign ups or buckling under the weight. How many will buckle under the increased moderation and management load down the road?

Many brands love talking about digital community building. Now is the perfect time to put their money where their brand mouth is.

*This certainly isn’t limited to metaverse-curious brands, but if you’re spending time and money to build for something that is basically in public beta with low user uptake, why not shift some of those resources to an effort that can pay off now?