Venture Capital money seeks hyper-growth capable companies. The model is tailored for this type of startup. It’s an industry built on multipliers.

Whenever you take money from investors, you’re jumping onto this journey that you can’t return from.

You’re expected to grow at certain rates. You’re given X amount of money to grow X times number of users or MRR or whatever the metric is and you can’t reverse that decision.

If your company and/or industry are not a fit for the hyper-growth model, you are agreeing to a recipe for disaster (hello, WeWork (and hello, reason for Spotify going for all types of audio and not just music)).

The glamour accorded VC successes and our tendency towards survivor bias can make us believe anything can be VC’ed to fame and fortune.

They say size matters, but does that always mean bigger is better?