The section on Trigger Events about halfway down this email has infused my work thinking lately. But it could also be useful on the personal end. What are your trigger events? How would understanding them impact your behavior?

Trigger events are events that trigger people to take action or buy products.

A writing triptych from Kleon, Kleon, & Sivers.

This piece from Stratechery is a look at how ATT works as a glimpse into how Apple thinks of privacy. And doubles as a handy primer on how to inerpret legal disclaimers in tech.

tracking is only when data Apple collects is linked with data from third parties for targeted advertising or measurement, or when data is shared/sold to data brokers. In other words, data that Apple collects and uses for advertising is, according to Apple, not tracking;

Bee a hero.
(I’ll see myself out…)