The Verticalization of the Internet

I’m not surprised every major platform is cloning TikTok (and Snapchat) in their apps.

I am kind of surprised it’s taken this long for mobile experiences to be full screen vertical by default (at least as I think about it more).

I get that the “old paradigm” fit more pieces of content on the screen at one time and most major players have a desktop-first past, but still. Why is it that full screen vertical is taking off after the phones have gotten so much larger? Seems like the shift would have been the opposite as screen real estate increased.

Time to bring Quibi back?