Storytelling and history are powerful levers of influence.

The longevity and terroir of heritage brands.

The resonance and community of a story that transforms a product into a lifestyle.

The connection that can be found through similarities rather than statistics.

But they can also be tools of coercion, aggression, and war.

Especially when a story for the present is built on a foundation of “this is how it was before.”

Stories and history (arguably the same thing) can be tools for change. Or impediments.

“This is how it’s always been done” is not a reason to keep doing it.