If you’re a B2B business, is a difficult user experience a promise for how difficult you’ll make things for your customer’s customers?
- “schedule a demo” as the primary button
- no pricing info
- deceptive pricing
- mumbo jumbo copy that doesn’t actually explain what you do
- no screenshots / examples of your software
- multiple messaging options as a smoke screen for actually getting in contact with a human
(h/t the core int podcast @coreint)