If you’re a B2B business, is a difficult user experience a promise for how difficult you’ll make things for your customer’s customers?

Examples include:

  • “schedule a demo” as the primary button
  • no pricing info
  • deceptive pricing
  • mumbo jumbo copy that doesn’t actually explain what you do
  • no screenshots / examples of your software
  • multiple messaging options as a smoke screen for actually getting in contact with a human

(h/t the core int podcast @coreint)