(Yes, more spoon related nonsense)

But first, the moon!

Happy Full Snow Moon. (Ok, yes, it was yesterday but life is happening right now. Apologies for the delay. Do not use me as your lunar calendar.)

If you only get one thing from this post, make it this: China made an artificial moon. THEY MADE THEIR OWN MOON! ON EARTH!

I particularly like the fact that it was inspired by trying to make a frog levitate. Makes total sense. Feels on brand for this blog/thing.

(The article is paywalled, though I’m not sure what else you really to know about this.)

Anyway, let’s set that table.
Before I chase too many wild rabbbits, I want to lay out some tenents that underlay a lot of what I may write about at some point (which may include more detailed posts about the items below, who knows, my crystal ball is broken, I thought it was my phone so I dropped it).

The Chasing Rabbbits Tenents of Marketing™

  • What you’re selling can’t be shit
  • Customers don’t care about you until they trust you
  • Just because something about your product or service is obvious (or boring) to you doesn’t mean it is to anyone else
  • All ads are basically billboards
  • The customer experience is the heart of your marketing
  • Everything is customer service

You will have two type of customers:

  • Convenience seekers
  • Brand seekers (These should be your aspirational customers. If the customers aspiring to your brand and the customers your brand aspires to don’t match, that’s a you problem. Your brand is the public perception of your company and product, you lose control once it’s “out there” but you are (hopefully) in charge of its introduction.)

Convenience go with what’s cheap, easy, or there. (Starbucks are everywhere. I get it far more than my enjoyment of their coffee would suggest. They aren’t really even a coffee chain. They’re more a milk chain. And more a bank than that.)

Brand choose you as part of their identity. They want your product or service for a reason beyond “it was there when I needed/wanted it” (though availability is still important, to a point (see: Supreme (or ::shudder:: NFTs))).

You market for brand seekers. You merchandize for convenience.